![]() ![]() The video game TV ad campaigns are being backed by a branding exercise involving the National Schools Partnership. Idents will support releases of Combat of Giants ��� Dinosaurs, Sam Power and Rayman Raving Rabbids. We are putting a sizeable chunk into TV ads given the current economic climate.��� Ubisoft is also sponsoring CITV weekends on ITV1 for the Xmas run up. Jon Rosenblatt, UK marketing director at Ubisoft, said: "From now until Christmas we are targeting various different demographics. The company is also targeting the 4-7 year-old boys market and mature male market with new releases Sam Power and shooter game Far Cry 2. TV ads will promote Imagine Dream Weddings as well as the Imagine range. The games company is also launching a TV campaign on 14 November for its Imagine range of games for young girls, with new ads featuring Holly Willoughby and Fearne Cotton. ![]() ![]() They will run in ITV1���s popular family shows The X Factor and Harry Hill���s TV Burp. The new Rayman Raving Rabbids TV Party game for the Wii is supported with a ��1m TV campaign made up of multiple ads. Video gaming company Ubisoft is investing ��4m in TV campaigns to support a range of titles for Nintendo DS and Wii consoles in the lead up to Christmas.
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